Investing in Naked Wines

I just placed my first order with Naked Wines, a non-club wine club. It’s an ingenious method of funding upstart winemakers while providing wine to consumers at a discount. I’ll update Imagelater after I try the wines, but here’s how it works.

Members (“Angels”) commit a certain dollar amount to their account each month. I signed up for $40 per month. This isn’t a subscription or fee to join, it’s just my monthly contribution to the pot. The Naked Wines folks collect all the Angels’ money and use it to invest in new winemakers. Then the resulting wine is available to members at a discount (and non-members, at a lesser discount) using the money already paid. So for my $40 per month, I can order wine whenever I want, spending the money I’ve already contributed.

Per the website: “When you spend $50 on a bottle of Napa Cab, only $7 of that is wine. The rest is sales, marketing and hot air — stuff you can’t taste. Our winemakers would much rather give that money to you directly, as a reward for helping them.”

I had $80 in my account, and my shopping basket started with a bonus bottle from a new winemaker as a “thank you” (or a gimmick to entice me to order.. I don’t really care what the gesture meant, I just know it’s a free bottle of wine!). I selected 11 more bottles at varying prices (none over $10.99, all about half off the retail price), and with shipping, I overshot my $80 balance by about $20. But I now have a full case of wine on its way! By the way, shipping is free when your order is over $100.

The wines come from all over the world – my case includes wines from Argentina, Australia, California (Napa, Sonoma, and Sierra Foothills), and other miscellaneous locales.

And being the social-media geek that I am, I love the website’s social elements. Members can rate the wines, share their thoughts on them, follow other members to read their reviews, and of course share their thoughts on Facebook. (Check Naked Wines out on Facebook here.)

So what say you, readers? Are you the wine club type? What do you think about the idea of investing in upstart winemakers that may be terrible or may be the next Mondavi? I’d love to hear your thoughts!


6 thoughts on “Investing in Naked Wines

  1. Sounds interesting. We did a wine club/membership thing for a couple of years. It was great at first but then became super expensive FAST. The 1/2 case of wine per month was supposed to be $50-60 and then the ‘automatic’ shipment suddenly pushed the $100 mark. The wine was excellent but definitely not what I wanted to spend $100 on every month.

  2. I love this and will certainly subscribe – please however take a look at our wine purchasing app – the first South African wine app that supplies all South African wines and delivers it to your door.

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  5. And what did you think? I’m an naked archangel from the uk and love the fact we can help small wine producers all over the world make great wine that we get to drink and as an archangel get to choose what to buy! can’t get better than that

    • It’s been fun so far. The wines from my first order have all been really good. And yes, I like that my money is going to help upstart winemakers.

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